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Friday, February 26, 2021

First NBA store in the Middle East to open in Qatar next season

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Photo for illustrative purposes only.
Photo for illustrative purposes only.

LeBron James fans in Qatar will soon have the opportunity to buy his and other basketball stars’ memorabilia when NBA opens it first official store here.

As part of a new partnership between the US-based National Basketball Association and Al Mana Fashion Group, Doha will see two NBA merchandise stores open during the 2016-2017 season.

These will be the first in the region.

In a statement, the NBA said that additional shops in the UAE, Saudi Arabia and Kuwait are also planned.

NBA store
NBA store

Currently, Qatar fans can buy things like jerseys, t-shirts, hats and shoes from the online EU store.

But rising demand signaled that a local storefront was needed, Andrew Fairall, general manager of Al Mana Fashion Group’s sports division, said in a statement:

“With basketball being one of the fastest growing categories in sports retail in the region, we are very excited to be working with such an iconic brand as we build an exciting new chapter in our illustrious legacy in the Middle East.”

Cavs win

The NBA’s announcement comes as it closes out an action-packed season that saw the Cleveland Cavaliers clinch a championship for the first time in its history.

The victory sparked both congrats and consternation here, from Cavs fans and those who had been rooting for the Golden State Warriors.

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