Magnolia Bakery, the New York cupcake maker made famous by the television series Sex and the City, plans to open stores in Qatar and Kuwait in the next 18 months, its owner said.
The store, which opened its first overseas outlet in Bloomingdales Dubai last year, is undertaking a global expansion, to include outlets in Brazil, Portugal, Turkey and Mexico.
“We consider ourselves to be a high-end luxury brand,” Steven Abrams said in an interview with the Financial Times.
“In the rest of the world, cupcakes don’t have the cultural longevity and history, but maybe in some of those cultures they will become a staple. The market is ripe for us.”