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Monday, October 26, 2020

McMajlis?: US fast food giant McDonald’s opens iconic 50th branch at Qatar World Cup venue

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US fast food giant McDonald’s has opened up a unique branch in Qatar.

A flashing, familiar yellow ‘M’ sign emerges from the carpets of greenery surrounding the new Al Bayt Stadium – possibly Qatar’s most iconic World Cup 2022 stadium. Minutes away, a smaller version of the traditional Bedouin tent design stands to welcome hungry visitors.

The new McDonald’s restaurant in the northern Al Khor city marks the 50th branch for the fast food giant in the Gulf state. Designed to mimic the country’s tradition, heritage and hospitality, the store is expected to feed thousands of visitors expected to watch the FIFA 2022 World Cup games at the nearby stadium.

Read also: Qatar’s sustainability-focused 2022 stadiums to leave ‘significant’ World Cup legacy

Al Bayt Stadium – named after what is known in Qatar and the Gulf region as ‘bayt al sha’ar’ or ‘house of poetry’ – resembles tents historically used by nomadic people. The structure of the stadium was made not only to host the global footballing event, but also to provide visitors with a glimpse of the country’s humble beginnings.

Similarly, the McDonald’s branch provides visitors with a brief yet unique cultural experience in Qatar, where 1.5 million visitors are expected to flock to watch the 2022 major global event.

The interior design also contains cultural textures, with brown walls, brick-like patterns, a leather couch, and wooden poles.

What do you think of the new McDonald’s branch?

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