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Monday, March 8, 2021

Ooredoo, PSG ink five-year sponsorship deal for undisclosed amount

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Qatar-owned French football club Paris Saint-Germain is entering a five-year sponsorship agreement with Doha-based telecom company Ooredoo, the two parties have announced.

The financial terms of the agreement were not disclosed, though an Ooredoo spokesman told Doha News that the tie-up was “high-profile” and arguably one of the company’s biggest sports sponsorships.

As part of the deal, the Ooredoo logo will appear on the back of the PSG team shirts and the sleeves of their training kits. PSG’s “Camp des Loges” training complex will also be renamed to “Ooredoo Training Center.”

A special emphasis will be placed on the development of youth and community support, with the two parties launching a community coaching program in countries where Ooredoo operates, including in the Middle East, North Africa and Southeast Asia.

Big deals

Earlier this year, PSG, which is owned by Qatar Sports Investment (QSI), reportedly signed an $800 million deal with the Qatar Tourism Authority.

The deal, which was dubbed a “publicity tie-up,” helped the team comply with new financial fair play regulations that required clubs not to spend more than they make.

At the time, media reports stated that QTA wanted to become PSG’s shirt sponsor after its current deal with Emirates Airline wraps up.

Meanwhile, QSI already has a multi-million dollar sponsorship deal with another Premier League club – FC Barcelona.

During the first two seasons of that record $230 million five-year agreement, Barca players used to sport Qatar Foundation on their jerseys. Now, Qatar Airways is emblazoned on the shirts through June 2016.

Thoughts?

Credit: Photo courtesy of Ooredoo

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