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Friday, July 30, 2021

Mixed public reaction as QM launches new logo, brand

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QM logo

As part of a new rebranding strategy, Qatar Museums (formerly Qatar Museums Authority) has launched a new logo for its organization, evoking mixed reactions from residents.

The new image has been criticized by some on Twitter for being “boring,” while others have said they admired the strong use of color.

Earlier this month, QM told Doha News that launch of its new brand is part of an attempt to convey a new remit of promoting and protecting culture and heritage across Qatar. The organization also hopes to come across as “an approachable, modern service with a public voice.”

The new logo features four simple, geometric shapes in orange, pink, blue and yellow, and in English and Arabic bears the words “Qatar Museums” and “art, heritage creativity.”

It was formed from geometric shapes used in arabesque art and architecture and aimed to tie together museums, exhibition spaces and heritage sites, which all come under the aegis of QM.

Qatar Museums Chairperson Sheikha Al Mayassa Bint Hamad Bin Khalifa Al Thani said that the design of the new logo had been chosen to appeal particularly to families and young people. In a statement, she added:

“The colors and shapes are dynamic, reflecting Qatar’s cultural ambition in developing arts, heritage, and creativity.”

But responding to the new logo on social media, some commentators said they felt the design was too simplistic:

https://twitter.com/hooHar/statuses/468106359418789888

The logo was also likened to the recently introduced and similarly brightly colored tourist bus that can be seen around Doha:

New website

Despite criticism over the new logo, some have welcome QM’s re-designed website:

The new site features information on already popular cultural venues such as the Museum of Islamic Art and the Arab Museum of Modern Art (Mathaf), as well as sneak previews of upcoming sites including the National Museum of Qatar and the 3-2-1 Olympic and Sports Museum.

QM website

While including enticing architectural images of the planned musuems, there is notably no details on when these are expected to open to the public.

The National Museum, designed by French architect Jean Nouvel, was originally slated to open its doors at the end of this year, though this date is now unlikely given its current state of construction.

There is also no mention of the proposed Children’s Museum, which a QM employee previously told Doha News may be scaled back or even scrapped. However, a QM spokesperson said there had been “no change” to plans for this museum with teams continuing to work on the collection.

Meanwhile, there has been ongoing concern among QM employees that internal reorganization may lead to some redundancies.

Strategic priorities

As part of its re-branding, QM also announced three strategic priorities. These are:

  • Nurturing emerging talent to inspire the next generation of cultural producers through projects such as the Fire Station: Artist in Residence program;
  • Creating a platform for the voice of Qatar in global debates on culture and creativity, as seen through exhibitions such as Mal Lawal; and
  • Taking museums “beyond four walls,” as exemplified by the Al Zubarah archaeological site.

What are your thoughts on the new logo?

11 COMMENTS

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Martin
Martin
7 years ago

Definitely will appeal to children familiar with the Mr Men books – a cultural classic

desertCard
desertCard
7 years ago

So this is what “Becoming a Cultural Instigator” means? LOL

Would be good logo for Ashgal with the Stop sign, the Yield sign…oh wait a minute, never mind, people here don’t seem to know what those are anyway.

Martin
Martin
7 years ago

Looks very familiar

MIMH
MIMH
7 years ago
Reply to  Martin

I guess they will get away with copyright infringement…. Any update in the lights one of Qatar’s government companies was getting sued for?

Scarletti
Scarletti
7 years ago

shocking – I thought the London 2012 logo was bad, until this !

Andrew
Andrew
7 years ago

Does it really matter what people think, since the new logo has already been launched to the public. What will you do if we don’t like it – change it?

Pete
Pete
7 years ago

A mess.

desertCard
desertCard
7 years ago

So this is “becoming a cultural instigator”? LOL

Would make a good Ashgal logo with the stop sign, yield sign…oops, forget that, no one here knows what those are.

Saeed Ahmad Khan
Saeed Ahmad Khan
7 years ago

It is a logo…what is wrong in that

Jaded
Jaded
7 years ago

hahaa, this must be a joke, some kind of modern art social experiment to see the sort of reactions they’ll get

DavidRSS8
DavidRSS8
7 years ago

I sure hope someone got paid an obscene amount of money for this logo.

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